Unit 1: Principles of customer service and delivery
In this unit learners will gain a fundamental understanding
of customer service, including the legal and ethical requirements relating to
customer service and maintaining customer service information. You will
also learn about the importance of managing customers’ expectations.
Unit 2: Understand customers
This unit will develop learners’ knowledge of different
types of customers, links between good customer service and customer and ‘brand’
loyalty and how the organisation is affected by this in terms of reputation and
image.
Unit 3: Understand employer organisations
In this unit learners will learn about different
organisational structures and the differences between private, public and
voluntary sectors. You will look at internal and external influences on
organisations and why change in the business environment is
important.
Unit 4: Understand how to communicate with
customers
This unit will ensure learners understand the importance of
effective communication in customer service, different communication techniques
and how to identify and adapt different communication styles to offer the best
customer service.
Unit 5: Understand how to handle customer
information
This unit will develop learners’ knowledge of customer
service information systems and handover procedures. You will also learn
about different responsibilities and levels of authority for processing customer
service information.
Unit 6: Understand how to resolve problems and deliver
customer service to challenging customers
In this unit learners will look at how to deal with
challenging customers and a variety of techniques that can be used to resolve
problems and manage unresolved problems by referring to other
sources.
Unit 7: Understand how to develop customer
relationships
This unit will develop learners’ knowledge of how to develop
a customer relationship and the value of customer loyalty in relation to
managing customers’ expectations in line with the limits of their own authority
and how to make alternative service offers to customers.