Useful Information
Mode of Study: Online Distance Learning
Level: Level 2
Duration: 12 weeks
Awarding/validation body: TQUK
Funding Information:
Please note that this course is only available for funding to individuals residing outside the Greater London area. Typically, eligible learners will have postcodes that fall outside this catchment area. For more information, please refer to the GLA postcode map. https://www.london.gov.uk/sites/default/files/gla_postcode_map_a3_map1.pdf. If you are uncertain about your residency status, please contact our Admissions Department at 020 8760 5934 or via email at admissions@croydon.ac.uk.
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Course Overview
The Level 2 Certificate in Digital Marketing will help learners develop a comprehensive understanding of what digital marketing is, why it is important, and how it can drive business growth.
As a learner, you will explore the role of digital marketing in business, understand the various platforms available to engage an audience, and recognize the importance of brand reputation and Search Engine Optimization (SEO). Additionally, you will be equipped to create a plan to promote a business through digital channels.
The course comprises five manageable units:
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Digital Marketing for Business
- Social Media for Business
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Email as a Promotional Tool for Business
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Understanding Search Engine Optimization for Business
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Digital Marketing Review
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Course Highlights
- Flexible Learning: Learn from the comfort of your home and at your own pace.
- Auto-Save Feature: Your work saves automatically, ensuring that it is never lost.
- Award-Winning Materials: Access high-quality learning and assessment materials recognized for excellence.
- Personalized Tutor Support: One-on-one support is available from an experienced tutor.
- Nationally Recognized Qualification: Achieve a Level 2 qualification that is recognized across the country.
- Structured Learning: This course is delivered via distance learning, with each unit having set deadlines to help you plan your study time effectively.
- Exceptional Tutor Support: Learners will receive high-level support from their personal tutor throughout the course.
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Career Opportunities & Further Study
Successful completion of this qualification will support progression into various job roles in the digital marketing sector, such as:
- Junior Digital Marketing Executive
- Social Media Manager
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Content Marketing Strategist
- Affiliate Marketing Manager
This qualification can also facilitate entry into an advanced-level apprenticeship, including:
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Level 3 Apprenticeship in Digital Marketing or Content Producer
Further study options may include:
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Level 3 Certificate in UX/UI Design or Web Design
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Assessment
Throughout the course, learners will be assessed by answering a series of questions. These assessments will be submitted through the online learning platform, EQUAL, and evaluated by the tutor. Learners will receive feedback for each completed assessment, ensuring they can track their progress and improve their understanding.
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Entry Requirements
There are no specific entry requirements for this course; however, learners should have at least a Level 1 qualification in literacy or an equivalent credential. Our Level 1 and 2 distance learning courses are available free of charge for those eligible for government funding, provided you meet the following criteria:
- Age Requirement: Must be 19 years or older.
- Ages 19-23: You must hold a full Level 2 qualification or higher, such as five GCSEs or O Levels at grades A-C (or 9-4), two or three AS Levels, one A Level, NVQ Level 2, First Certificate, or Principles of Learning Level 2.
- Ages 24 and Over: No qualifications are required.
- Enrolment Status: You must not be enrolled in any other distance learning course with us.
- Residency Requirement: You must have been living in the UK for the last three years.
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Web Category
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